Expressing Our "Life Force"

This summer, I had the opportunity to read Walter Isaacson’s biography of Steve Jobs. The story prompted me to think about Jobs and Apple, and the question "What makes an organization great?"

I've spent a lot of time throughout my career thinking about this question and reading books and articles about the essential ingredients that make up great organizations – leadership, technical expertise, collaboration, management techniques, marketing, strategic planning, and execution.

But the biography of Jobs gave me a new slant. I came to the conclusion that perhaps the most significant reason for an organization's greatness is the passion to bring an idea to life and the ability to find a means of expressing that idea.

Apple's greatness stemmed from Jobs' obsession with bringing the marriage of technology and humanity to life – the functionality and practical work of computers married to a belief in creativity, elegance, art, design, and experience – the human dimension so antithetical to technology before Jobs. He was committed to finding ways to express this idea.

In this regard, he had so much integrity that he demanded even the inside of the Mac be elegantly designed. This demand was the truest reflection of his passion for making incarnate his idea of the need to combine functionality and elegance in technology.

Yes, Jobs wanted to beat Microsoft and other competitors, but the genius of Apple did not arise from that desire. Rather, it came from this passion to birth an idea. It was Jobs the artist, not Jobs the businessman or computer expert, who was the essential element in Apple's greatness.

The great dancer and choreographer Martha Graham wrote a poem that captures this concept so perfectly, and I quote in part:

There is a vitality, a life force, an energy
A quickening
That is translated through you into action
And because there is only one of you
In all of time
This expression is unique.

And if you block it, it will never exist
Through any other medium,
And be lost.
The world will not have it.

During the past year at Rivers, we have spent a great deal of time reflecting on what Excellence with Humanity means to us. What are we most passionate about at Rivers? We’ve distilled our thoughts down to five attributes that we use to define Excellence with Humanity - five areas that illustrate the "life force" of this idea:

• Excellence: We’re committed to maintaining high standards in and out of the classroom. 
• Quality of Experience: It matters to us that our students are happy - that they gain a sense of self-efficacy and autonomy by facing the challenges we give them.
• Relationships: When we know and care about our students as multi-dimensional human beings, they will stretch for excellence and be willing to take risks. 
• Innovation: We’re continually looking for better ways to live our mission. 
• Character: We want to graduate great academicians, artists and athletes, but we also want to graduate great human beings.

At Rivers, Excellence with Humanity is OUR collective art - it is our creation and it demands that we seek its expression in the work we do.

This is the mission and the promise we are committed to at Rivers.